Abandoned Cart Problems, B2B Business, thinking about a Mobile App?
Dec 23, 2019 – StoreWebDesigns Digital Web Agency - eCommerce Specialists
I’m sure all you eCommerce company owners dread the same thing on a daily basis, this abandoned cart thing. Is it something that you can prevent? Well maybe not, but the key is to reduce the number of abandoned checkouts and manage it better and more efficiently and to be more proactive without you being the reactive one. This is not a “good news” article that eliminates this dreaded component at the outset, but something to feel better about after you read it. Here are some stats on cart abandonment.
Excerpt: from disruptiveadvertising.com;
- At the average abandonment rate of 68%,ecommerce sites could be losing $3 billion a year, if not more.
- A PayPal study revealed that 43% of shoppersabandoned shopping carts because the shipping charges were too high.
- From 2015 to 2017, the global average cart abandonment rate increased from 39% to 77.24%.
At the end of the day, how do we reduce the amount of abandoned check outs and make it easier and increase efficiency for the user? Our development team at StoreWebDesigns honed in on the simple fundamentals of the flowing mindset of consumer behaviour – that is in terms of basic perception of convenience and flow.
In a recent study from BigCommerce https://www.bigcommerce.com/blog/b2b-ecommerce-trends/#the-b2b-buyer-is-changing reported:
- 41% of B2B retailers expect B2B online sales to grow more than 25% in 2018.
- Store front reputation matters significantly for B2B retailers at both the awareness and consideration stage.
- B2B retailers have been online longer than the industry gives them credit for: at least 2 years and for most, upward of 5 years.
- Payment options are a vital part of the B2B ecommerce sales process, with checks and POs still heavily used. Mobile wallets are on the rise.
Mobility for business is becoming more and more popular in the last year; see below study on mobile usage for eCommerce from disruptiveadvertising.com
- Mobile commerce hit $700 billion in revenue in 2017, which is more than 300% growth over the past four years.
BigCommerce and Shopify have not only improved in the aesthetics of the look, but the functionality of the mobile device, but to integrate a newly-designed Store App that will work wonders to reduce the abandoned checkout rates and improve your B2B partnerships.
Your App will allow for the tracking of customers, purchases and their behaviours. Our developers create a custom App that will do whatever you want it to do. StoreWebDesigns web developers and engineers will give you the best consultation and mock up designs for the best results for your industry. Call / Email us today: 1-800-981-9019 / sales@storewebdesigns.com
