Merchants need to get their heads in the SaaS Cloud to stay in the Game.

Merchants need to get their heads in the SaaS Cloud to stay in the Game.

January 10, 2020

For those merchants who are looking for an eCommerce platform provider that offers the right tools and features that will not only get your customers wowed, but to enhance sales and marketing exposure they need which is a tough task for any small and medium-sized business. Being an online merchant today looking for the right solutions for your online business you practically must have your head on a swivel, every direction there are more and more advertisements of eCommerce solution-providers that offer you the former and then some. However, do they really? And of course, these days transparency is a norm in order to compete for the most lucrative businesses to join the SaaS game.  What is SaaS Cloud Computing? Simply, it’s software that is not located in your computer but is accessed through a 3rd party company like BigCommerce to manage your store’s data that is accessed anytime and is also maintained by the provider i.e. functioning in a "cloud". Sounds interesting?

So how do you decide on a platform? Or style or design? Or features to offer? Most small businesses don’t truly have a well drafted business and/or marketing plan that will give them the best starting point or strategy of driving traffic to their site, and not just anyone, but to focus on the types of customers they want. This goes back to the fundamentals of marketing and advertising that suits your true needs. From our analysis of one of the top eCommerce providers; we have delved into the true benefits and features of BigCommerce.

Out of all the eCommerce companies that I have done analysis on, BigCommerce seems to be driving the bus on true fundamental strategies of marketing and advertising that is “out of the box” easy for anyone.  More importantly, the design aspects that are specific to your brand which would require more comprehensive approach that my employer, StoreWebDesigns customizes your store to a well-oiled machine to draw thousands of people a day. Aside from this, getting started is easier than you think. BigCommerce has made it so easy for the merchant to initiate the start-up phase that its functionality is addictive to the merchant. 

The primary concern of many small/medium-sized businesses are managing clients, products and marketing strategies and how to reach them. What BigCommerce brings to the layperson is the well-balanced functionality and accessibility by the merchant to give their store that specific design that merchants are craving for, especially in an ever-increasing competitive landscape. For example, Quickbooks integration into their platform, spreadsheet reporting of customer transaction status, ease of importing products, categorize products and very specific design elements that other competitors are not offering, social media channels, hundreds of Apps that assist the merchant in designing store that suits their needs and specific customer experience.

Now, getting to the nitty-gritty of the marketing aspects. The main questions that are pooling in your minds are, ok, sounds good! what about marketing? Ok, we like to call it “Relationship Marketing” or “Guerilla Marketing” starting with creating your own banners, coupon codes for discounts, targeted promotions within a shopping cart to assist in reaching business goals, i.e. free shipping, receiving auto emails for customers who abandon their carts google adwords, enable reviews left by customers that appear on Google, email marketing integration with platforms such as Constant Contact and MailChimp and customers can purchase gift certificates through your store and gift cards can be sent to friends and family. Merchants can upload inventory and create a campaign in Adwords. Now for you readers that already have Amazon, eBay or Etsy accounts, you can integrate these other online portals to your main store.  Customizable templates, such as Stencil allows the eCommerce Design Specialists, Be A Part Of to customize it to a specific look and feel and will be critiqued to the branding in your market and/or potential market.

BigCommerce’s Mobile Apps are prominent in the eCommerce sector, there are Apps by BigCommerce that you can download for free and some you will pay for. However, the most dominant and specifically designed for expedited shipping, payments and multi-currency, gift registry, product customizing are from MINIBC, a Canadian company that designs and builds Apps specifically for BigCommerce merchants which are listed among the most active in the BigCommerce marketplace.

Additionally, the merchant can join like-minded groups and forums to join that are right on your BigCommerce dashboard and be a part of a whole community of business owners just like you to improve any product or service that gives you this sense of community within the community

For you stat junkies, in a recent disruptiveadvertising.com article excerpt stated the following compelling statistics:

  • Mobile Shopping hit $2 billion on Cyber Monday
  • Mobile Commerce hit $700 billion in revenues in 2017
  • 91% of North Americans want to receive promotional emails
  • On average, millennials now make 54% of their purchase’s online vs 49% of non-millennials

Unlike some other eCommerce website tools that have lacked the popularity and technology behind it other than BigCommerce, which has grown considerably from the niche market to a more integral part of the growth of not just retail outlets but elite B2C/B2B businesses that are always looking into the ease of doing business, but the practicality of securitizing your store for your customers and clients that took you years and years to develop.  BigCommerce gets that, and as a result, is ranked in the top 5 among the major players in the market and offers merchants at least 20% more features than WooCommerce, Shopify and Magento put together. For example, Shopify does not have a sub-category feature, this is bad for SEO and the user experience. BigCommerce store’s category features are clearer to Google’s bots and average users. Then there is the colour options, BigCommerce offers unlimited and Shopify offers only 3. Some businesses will function well, however, if you re also a B2B/B2C enterprise Shopify will simply not work.  There is also the customer support is a real person, the POS (“point of sale”) integrates into your platform with no transaction fees, product quantity, bandwidth storage and staff accounts. BigCommerce currently has 46 merchants globally, 9 billion in sales, 28% of annual growth and over 20,000 brands.

In this growing area, there has been a major shift in acute marketing analytics reporting techniques that BigCommerce offers that has increased their conversion rates (stores moving over to BigCommerce) significantly over the past few years.  Now! Isn’t it time to get your head in the cloud? Need a "Mockup Design"? Call us 1-800-981-9019 / info@storewebdesigns.com 




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