Stuart Landesberg started his career at Lehman Brothers and TPG Growth, but he felt a pull toward the sustainable-living industry. He’d grown up composting in his family’s backyard and had a vision of selling eco-friendly products online. “I was filled with the hubris of a 26-year-old guy who works in finance,” he says.
So in 2012, he did what he thought he should: He looked for two cofounders, scrambled for meetings with investors, and showed off his grand plan for a company called ePantry. It would sell multiple existing brands. Nobody was interested. “It hurts me to even think about it,” he says, laughing.
Those rejections turned out to be a great fortune, however -- because they forced him to be scrappy and inventive and understand his customer in perfect detail. His business transformed as a result. But of course, he didn’t know that at the time. He was just trying to survive....more
Whether you're a homegrown business just starting out or an established company looking to expand, selling your products online can be the difference between success and stagnation.